Thom describes this song as being about preaching to others through a microphone. He uses the metaphor of a politician selling his party platform to critique the live promotional shows Radiohead was doing to sell its music. In its original, 1996 live form, the song ended on a very catchy note with Thom repeating the line "Doin' it all." Many fans were surprised and a little disappointed at the final version that made OK Computer.
Thom : "We live under a world banking system and media that make it almost irrelevant who is in power. Political systems worldwide are at the mercy of business and bullshit economies. I can't recycle any of the polythene packaging that fills my house. Why?"
Thom was thinking of the Poll Tax Riots as he wrote this, the scenes were people were breaking down the gates of Downing Street. As well as being political, the song is also about them, travelling around the globe and having to sell their records to people.