"It's Not My Time" is the first official single from the self-titled fourth studio album by rock band 3 Doors Down. A minute and a half preview of the song is currently available on the band's MySpace page, with the full song having appeared on the internet. The song was digitally released to iTunes on February 19, 2008. An acoustic version was also available on iTunes as a pre-order. It was recorded in Tokyo.
The video was shot in Cincinnati, Ohio, on April 1, 2008. The shoot was done in Over-the-Rhine, Fountain Square, Clifton and other locations around the city. The music video was officially premiered by Universal Republic on April 23, 2008. The song reached number one on VH1's Top 20 Video Countdown on June 7, 2008.
The song officially began playing on U.S. radio on February 18, 2008, but was available for airplay on Valentine's Day 2008. By its first official day of release, it was the most added track at both active and alternative rock radio stations, as well as getting adds to some Top 40 stations. With less than a week of airplay the song debuted at number 37 on the Billboard Hot Mainstream Rock Tracks chart for the week of March 1, 2008. It went on to top the chart, becoming the band's eighth top-ten single, and fifth number one, on the chart. It debuted at number 38 on the Billboard Hot Modern Rock Tracks chart, eventually peaking at number five. The song peaked at number 17 on the Billboard Hot 100, making it the band's fifth top twenty pop hit. The song became their second number one on the Adult Top 40, following "Here Without You".
In Canada, Finland, and New Zealand it has reached the top twenty, peaking at #20 on the Canadian Hot 100, #12 in Finland, and #18 in New Zealand. It is their third top forty hit in Australia, peaking at #26. It has also reached the top forty in Germany.