Release date: April 2009
"Asleep in the Bread Aisle" is the debut studio album by American rapper Asher Roth. It was released on April 20, 2009. The album's first single was "I Love College". The second single was "Be By Myself" and the third "She Don't Wanna Man." On Asleep in the Bread Aisle, known producers like Don Cannon contribute, but newcomer Oren Yoel crafted the bulk of the album's beats. The album features guest appearances from Cee-Lo, Jazze Pha, Keri Hilson, Busta Rhymes, pop duo Chester French, and band New Kingdom from Los Angeles. Jazze Pha was recording downstairs in the same studio, went upstairs to check things out and ended up providing some vocals for "Bad Day." The album carries a PA label but there is no actual Parental Advisory sticker on the album cover. Instead, the PA warning is hand-drawn over the cover like the rest of the text. The cover image was inspired by a story Roth heard about a guy who fell asleep in the bread aisle of a grocery store after taking Tylenol PM.
Universal Records underestimated the initial sales of the album and only shipped about 100,000 retail copies of the album for the first week, and that it didn't reach as many stores as initially planned, according to Roth. Soundscan shows that Asher Roth sold 146,958 copies in 7 weeks.